The Chip Game intensifies, but shortages continue...

As we approach our 77th Republic Day ✨, we’re excited to bring you truly Indian offers across our entire PC hardware lineup. But ‼this time isn’t just another discount window - it’s arriving at a time when global hardware prices are facing unprecedented pressure. 😢

Why the Chip game has intensified??
The global semiconductor ecosystem is entering one of its tightest phases. According to industry analyses, AI datacenters are expected to consume up to 70% of all memory chips produced in 2026, leaving far less for consumer markets like RAM, GPUs, and storage drives.

This surge is unlike previous chip cycles. IDC confirms that the current memory crunch isn't just a temporary mismatch - it’s a structural reallocation of manufacturing capacity where major DRAM and NAND producers have shifted factories away from consumer products toward high‑margin AI memory such as HBM. This shift is expected to keep supply extremely tight into 2027 too.

Similarly, forecasts show that new fabs won’t reach meaningful output until late 2026 or 2027, further limiting availability of DDR5, GPUs, and NVMe storage. As a result, analysts estimate DRAM and NAND prices rising 200% - 400% during the 2024–2026 window, driven by intense AI-driven demand and shrinking consumer allocation.

What This Means for PC Builders & Upgraders
With demand for memory, GPUs, storage, and processors rising sharply - and supply tightening further - many users worldwide have already delayed their planned PC builds. But waiting may no longer be the best strategy. With ongoing shortages projected into 2027, prices are more likely to rise than fall.

... but we can work it out (for now)

That’s where our strong sourcing assists you at the perfect moment. 🟧⬜🟩

🎉 Your Window to Build What You’ve Been Putting Off
We continue to offer best overall deals, including rare price drops across:

• Monitors (don’t miss our Republic Display Days – Monitor Specials)
• RAM & high‑speed DDR5 kits
• SSDs & NVMe storage, including for NAS
• Processors across Intel & AMD
• GPUs, power supplies, and PC‑building essentials
  

Whether you're upgrading your workstation, building your first gaming rig, or refreshing an aging setup - now is the smartest time to do it before the global supply squeeze intensifies further.

Hardware that’s becoming harder to source globally is still available here at Indian prices, from an Indian store, with full warranty and support from brands.

‼ Stay away from fake products as they creep into the system often during such times and spoil not only your experience but can cause harm to your previous builds and setups.

Celebrate the spirit of Republic of India by powering up your tech - the Indian way. Perhaps the best time to power up your tech is now, before the world runs out of chips for consumers.